What is 101?

BUSINESS PROFILE

ABOUT 101 FOOD

101 Food health and fitness-focused start-up that produces low-calorie diet-friendly meals to help you achieve your fitness goals. What we do is rooted in the understanding that every person has a different lifestyle and the factors that affect it. 101 Food offers a more personalized approach by addressing the various needs of the clients based on their fitness goals, and then assisting them in creating a diet plan towards it.Thus, we keep nutrition basic by simplifying the technicalities of dieting. We hope to reduce the difficulties of the transition and continuance of a fit and healthier lifestyle. 


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My dream of starting this health and wellness business started when I was introduced to the world of bodybuilding in early 2021. But before all of that, before learning the wonders of meal preparation and training, I had grown up with several health problems that made it difficult to even have a normal life.

With almost 6 years of periodic attempts at sustaining a healthy lifestyle, I realized that while working out and proper nutrition were important, an even greater incentive to endure was the self-love and confidence spurred by the journey. A stronger and more loving relationship with myself bridged the gap between fitness being a hobby to it becoming a life essential. I became impassioned and shared my experiences with close friends and family.

Through 101, I now endeavor to share self-love and confidence as a personal advocacy and as a tool for empowering others. I believe in the freedom that this, alongside a healthy lifestyle provides and I aspire to help you in your journey to realize the same. “Self-love and confidence is my why, 101 is my how” All that being said, welcome to your introductory course on fitness! No pens or papers needed, just your drive and dedication to take the next step to achieving your lifestyle goals. We often hear that starting is the hardest part and 101 is here to help simplify the journey.

101 takes a wholesome view of fitness, including nutrition and exercise as the foundational building blocks of healthy living. We will work together with you to create a healthy, confident, and inclusive community here in Iloilo.

OUR STORY

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My dream of starting this health and wellness business started when I was introduced to the world of bodybuilding in early 2021. But before all of that, before learning the wonders of meal preparation and training, I had grown up with several health problems that made it difficult to even have a normal life.

With almost 6 years of periodic attempts at sustaining a healthy lifestyle, I realized that while working out and proper nutrition were important, an even greater incentive to endure was the self-love and confidence spurred by the journey. A stronger and more loving relationship with myself bridged the gap between fitness being a hobby to it becoming a life essential. I became impassioned and shared my experiences with close friends and family.

Through 101, I now endeavor to share self-love and confidence as a personal advocacy and as a tool for empowering others. I believe in the freedom that this, alongside a healthy lifestyle provides and I aspire to help you in your journey to realize the same. “Self-love and confidence is my why, 101 is my how” All that being said, welcome to your introductory course on fitness! No pens or papers needed, just your drive and dedication to take the next step to achieving your lifestyle goals. We often hear that starting is the hardest part and 101 is here to help simplify the journey.

101 takes a wholesome view of fitness, including nutrition and exercise as the foundational building blocks of healthy living. We will work together with you to create a healthy, confident, and inclusive community here in Iloilo.

My dream of starting this health and wellness business started when I was introduced to the world of bodybuilding in early 2021. But before all of that, before learning the wonders of meal preparation and training, I had grown up with several health problems that made it difficult to even have a normal life.

With almost 6 years of periodic attempts at sustaining a healthy lifestyle, I realized that while working out and proper nutrition were important, an even greater incentive to endure was the self-love and confidence spurred by the journey. A stronger and more loving relationship with myself bridged the gap between fitness being a hobby to it becoming a life essential. I became impassioned and shared my experiences with close friends and family.

Through 101, I now endeavor to share self-love and confidence as a personal advocacy and as a tool for empowering others. I believe in the freedom that this, alongside a healthy lifestyle provides and I aspire to help you in your journey to realize the same. “Self-love and confidence is my why, 101 is my how” All that being said, welcome to your introductory course on fitness! No pens or papers needed, just your drive and dedication to take the next step to achieving your lifestyle goals. We often hear that starting is the hardest part and 101 is here to help simplify the journey.

101 takes a wholesome view of fitness, including nutrition and exercise as the foundational building blocks of healthy living. We will work together with you to create a healthy, confident, and inclusive community here in Iloilo.

MISSION & VALUES

MISSION

“We keep nutrition basic”
To simplify nutrition and diet towards a fit and healthy lifestyle.

VALUES

To make enjoyable simple
diet food available to all. The long term goal is to make healthy meals more affordable, and assist in elevating individuals for success by fueling them with quality food. This is our way of empowering committed and driven individuals by enabling them to focus their effort and time toward their goals while being fit and healthy. 

CORPORATE SOCIAL RESPONSIBILITIES

101 Food CSR and Milestone CSR


Involvement in fitness events and competitions
Support bodybuilding athletes
Internships and crash courses about the food-fitness industry
Talks about nutrition and mindset to achieve a fit lifestyle 

101 MILESTONES

101 ATHLETES

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Sheen Marie So Torres

A 28-year-old from Iloilo City, holds a BS Accountancy degree and has established an impressive track record in the world of fitness. She has claimed victory as a 16-time Women's Bikini Champion in both local and international competitions. Jane's recent achievements include being crowned the Muscle Contest Philippines 2022 Women's Bikini Open Champion. Her main goal is to become a successful Professional Licensed Bikini Athlete and compete in the prestigious Olympia competition. Jane's advocacy revolves around standing up for women who face judgment, criticism, and underestimation due to their physical appearance, as well as those who experience physical abuse due to societal perceptions of female weakness. Her motto in life is "que sera sera" - whatever will be, will be!

Lance Ace L. Deocares

A 30-year-old fitness coach, has achieved notable success in his athletic journey. He has garnered several awards, including Mr. Iloilo 2016 Physique tall 3rd Place, Mr. Iloilo 2017 Physique Overall Champion, Shawn Rhoden Classic 2018 Physique Open 4th place, Shawn Rhoden Classic 2018 Physique Novice 3rd place, and IFBB Elite Regionals Toledo 2022 Physique Open Category 2nd place. His main goal is to maximize his potential as both an athlete and a coach. John firmly believes in the capability of local athletes to compete on an international level. His motto in life, inspired by Epictetus, is to embrace the flow of life rather than expecting everything to happen as desired.